Fandoms as a common transcultural language: Asian fandoms in Tallinn as a case study
The aim of this project is to firstly gain a better understanding of how fandoms can be a tool that eases and/or bridges the factor of cultural differences in the process of building relationships. Secondly, we aim to provide a fresh perspective on the role of fandoms as a transcultural language that is globally increasingly spoken. Finally, the project focuses on developing research instruments to understand the fandom driving mechanisms via stakeholder value creation.